A cheery reminder that LEGO would be obsolete without the help of Harry Potter and Star Wars

But seriously.

Source: geekculture.co

Source: geekculture.co

Licensing sprinkles its magical fairy dust all over almost-bankrupt franchises once again! And can we also talk about how it now costs $14,762 to buy every Star Wars LEGO set ever released?! Shiitake mushrooms. GeekCulture explored this issue earlier in the year, and it’s making its interwebs rounds again. What’s clear is that long gone are the days of LEGO being able to sell itself. The kids ain’t buyin’ it. But why not?! What’s more entertaining than multicolored stackable blocks that can be arranged only via exploring literally thousands of creative possibilities and combinations, forcing you to become a tiny ingenue on your bedroom floor?! I could hem and haw about the golden days of Mom hollering at you because she stepped on one of your tiny LEGO blocks embedded in the carpet and subsequently felt the sting of a million burning suns. Really, I could. But I have to go fix myself some prune juice now. And watch Golden Girls reruns. (I’m totally a Blanche, by the way.)

Ecto 1 Ghostbusters Lego 21108

Selected by LEGO Ideas members (formerly known as CUUSOO), this fun and iconic vehicle from the blockbuster ’80s movie is fully loaded with all the paranormal detection equipment needed to track down those ghastly ghosts. It also features cool Ghostbusters logo decoration, removable roof, tracking computer and seats for 3 minifigures. This unique set also includes a fascinating booklet containing building instructions, selected images and behind-the-scenes details about the classic Ghostbusters movie. So if there’s something strange in your neighborhood, strap on your proton pack and get ready to help Peter Venkman, Ray Stantz, Egon Spengler and Winston Zeddemore bust some ghosts! 4 minifigures with proton packs included.  Pick yours up at Amazon.com.

Ecto 1 Ghostbusters Lego 21108

Lego Building Plate 10 inches by 10 inches

This handy 10-by-10-inch LEGO base plate, made of sturdy green plastic, is the perfect building surface for your LEGO creations. The plate’s textured surface is designed so that you can attach your LEGO pieces to it and create all sorts of scenes: castles, fortresses, farms, towns, or anything else you can imagine. With the base plate, even your more elaborate creations will hold together and be easy to transport and display.  We don’t carry this product but you can pick up from Amazon.com.

Lego Building Plate

LEGO Movie Melting Room 70801

LEGO Movie Melting Room 70801

Top selling item based on the Lego Movie is the Melting Room set.    We don’t carry it but you can find it online at Amazon.com.

  • Includes 3 minifigures with assorted weapons: Emmet, Wyldstyle and a Robo SWAT; Weapons include a blaster and an axe
  • Features hi-tech, tilting, rotating laser machine with control dashboard and adjustable laser; Also includes handcuffs
  • Laser-zap the Piece of Resistance from Emmet’s back
  • Watch The LEGO Movie to see all your favorite characters in action
  • Measures over 3″ (10cm) high, 5″ (14cm) long and 5″ (14cm) wide

 

 

Lego at the New York City Toy Fair 2014

Lego recently debuted its latest collection at the American International Toy Fair, and 2014 is going to be an absolutely amazing year for fans of small, interconnected bricks.   We kind of stopped stocking new Lego sets as it was a product that we had to order and hold.  We would need to hold it for a year or more, until the big stores sold out or when Lego discontinued it.    Please check out Lego selection from Amazon….it is extensive!

Lego at Toy Fair The Simpsons Lego Lego Ghostbusters Star Wars Lego

Back to the Future The DeLorean Time Machine Lego 21103

The DeLorean Time Machine Lego 21103Build your very own miniature version of the iconic DeLorean time machine that Dr. Emmett ‘Doc’ Brown and Marty McFly famously used to travel Back to the Future. Selected by LEGO CUUSOO members, this amazing model features lots of cool details, like opening gull-wing doors, fold-up wheels, flux capacitor, time travel display and 2 license plates. We’ve also included extra engines and wheels so you can recreate the different variants of the time-traveling car featured in the Back to the Future movies. Finally, this unique set also includes a fascinating booklet containing production notes, original images and fun details from the movies. Includes 2 minifigures: Marty McFly and Doc Brown.

LEGO 21103 The DeLorean Time Machine

Minecraft Lego The Village 21105

Every Minecraft world has a village hidden somewhere. Create and customize your own, all with LEGO bricks. In this LEGO micro-world you can build your houses and grow the crops, but watch out for the aggressive Zombies that menace the Villagers. Below the village is a mine, so beware of the TNT when you go wandering, as the walls can explode. Comes with 3 buildable Micromob figures: the Pig, the Villager and the Zombie.   Minecraft Lego 21105.

Minecraft Lego The Village 21105

The Lego Movie is the year’s first big hit with $69-million opening weekend

Film Review The Lego Movie

The Lego Movie clicked with moviegoers, assembling an exceptional $69.1-million debut at the weekend box office, according to studio estimates.

The better-than-expected result made the Warner Bros. collaboration with the Danish toy company easily the biggest hit of the year so far. A sequel is already in development for the 3-D animated film, digitally drawn to mimic a world composed entirely of Lego bricks.

Buy Lego Movie related toys at Amazon.com:

Buy Lego Movie toysorder black

Lego Movie Review

Movie review from National Post by David Berry

The best job Don Draper has ever done was when he sold Kodak on their Carousel, that incredible little slide projector that took us around and around our own lives. The key was nostalgia, the force that beats us ceaselessly back into the past’s warm, turquoise waters, reminds us of the times when everything was okay, or anyway seemed okay. I am not sure when exactly companies started selling our ideal history to us, but I know that they now have it one step easier: Now they can remind us of a history that they helped create.

As an adult, I know full well that Optimus Prime was made solely to sell me his toy (and also later a GMC truck), but I still spent warm afternoons pretending to be a semi and working on my Transformer noise (and I absolutely know that some of you just instinctively made that same noise in your heads, too). Hasbro does not even need to consciously remind me of my childhood, now: The fact they’ve been making these toys for 30 years means they only need to mention them, and I will take care of the rest.

Though it’s inescapable, it’s maybe right to feel uncomfortable about this, especially as the process of strip-mining our nostalgia gets deeper and more desperate. But we should maybe also remember that we formed those attachments for a reason: Even if we were being manipulated by rapacious capitalists, something about what they made fired our imaginations, flushed our chubby cheeks and gave us some of our first actual connections with the world.

The Lego Movie comes near the break of a wave of grown-up toy commercials with multimillion dollar CGI budgets, which is probably why its imagination, its cleverness and its heart feel almost revolutionary: It’s the only film in this cycle of memories that nails not just the product, but exactly why you fell in love with it. It’s not just pointing towards your childhood, it’s actually putting you there. It owes this to an absolutely base-level understanding of the sheer exploratory joy of Lego: The movie is built like a child’s game (on a few levels), the sheer chaos of pieces spread out across the screen and assembled with a furious kind of fun.

Emmet Brickowski (Chris Pratt) is an average construction worker who takes the movie’s theme song, Everything is Awesome, to heart. Living in a world where everyone carefully follows the instructions, even when it comes to being a normal person, he is eventually drawn in to a Lego world prophecy when he accidentally stumbles upon the Piece of Resistance. It turns out Emmet’s (and everyone else’s) highly regimented life is the creation of the evil President Business (née Lord Business, played by Will Ferrel), who is striving for a world of placid perfection against the more freeform Master Builders, including Wyldstyle (Elizabeth Banks) and Vitruvius (Morgan Freeman in full sage mode). Emmet and the Master Builders will go across a Lego store’s worth of worlds (Old West; Middle Zealand; Pirates) to try to put an end to his evil plans.

The Lego purists in the crowd will note the hypocrisy of battling against the instructions: one of the frequent complaints of this particular streak of nostaligia-ists is that the company has made a push towards the dastardly sets (Old West, Knights, Lord of the Rings, Pirates), pre-imagined worlds that are all about following the instructions, not just dumping out the tub and going wild. But the fact that this movie is smart enough to swallow that argument and then play it out as a central conflict is part of its charm; so too is the fact that it spins it up into a more broad critique of society, sort of a thinly veiled, more deliriously silly, all-Lego version of Brave New World, where fitting in and having fun hide something more sinister.

Good as it is for them, it might take the kids a few years to pick up on that message; luckily the movie plays out its philosophy on the screen, careening around with imagination to spare. The humour is wide-eyed without ever being dull, playing around with stuff like a police officer who only needs to flip his little yellow head around to be both the good and bad cop (voiced perfectly by Liam Neeson) and Emmet’s puppy dog reactions to, well, pretty much everything. The little touches — every flame is the clear plastic Lego kind, every spilled glass of water turns into clear single pieces — also help bring personality to the action sequences, which tend to be as exciting as anything real people have managed to pull off recently.

Without giving too much away, what’s even more impressive is that they manage to tie this all together with a bit of meta-story that manages to cut not just into the feeling of being a kid, but specifically the feeling of a kid who loves Lego. It makes what could just be a toy movie — even just an inventive and funny one — into a movie about toys and what they can do for us. And just like those toys, The Lego Movie might have had its origins as just another thing to be sold, but it works because, once its in our hands, it feels like an intrinsic part of our world. The fact that we bought it doesn’t make it any less ours, in the end.