What are Silly Bandz?


Silly Bandz are a brand of silicone rubber bands with shapes including animals, objects, and letters. They are distributed by BCP Imports and are generally worn as bracelets by middle school, highschool, and elementary students.

The toys come in dozens of shapes, colors, and themes, and can be used as a regular rubber band. On someone’s wrist, they look like a regular bracelet, and when taken off they revert to their original shape. They are often worn many at a time, like sleeves, and are traded like other collectibles.

Children playing with Silly Bandz wristbands

The idea was inspired by shaped silicone office products that were created with the hopes of being a green product. They did not work as companies did not want to spend that much on rubber bands. They were then made larger to fit as bracelets and re-branded as Silly Bandz by Robert Croak. The toys are sold in packs of 24 for about $4.95 to $5.95. A number of competing manufacturers make the product. BCP Imports, located in Toledo, Ohio, supplies Silly Bandz.

Silly Bandz were first sold on-line in November 2008 then gained popularity in Birmingham, Alabama stores in the fall of 2009 and were widespread across the south by October 2009. They then moved up the east coast of the United States, reaching New Jersey, Long Island, and Staten Island in November the same year. As of April 2010, Sillybandz sold the bracelets to 8,000 stores across the U.S., and seven spots on Amazon’s April 22 list of best-selling toys and games were occupied by the bracelets.

One parent attributed the toy’s success to being easily lost and broken, and said that, “If your friend has the princess kind, then you have to have the princess kind, too.” Seth McGowan, a toy industry analyst for Needham & Company, said it is refreshing that the “lowest of technologies” is appealing to children. Silly Bandz have been banned in many classrooms for being too distracting.

According to a Boston Globe article the bands are so popular (and distracting) that some area schools are taking action. In Milton, the principal of the lower school of the St. Mary of the Hills School asked students to stop wearing the bands after teachers reported that some kids were crying over lost bracelets or playing with the bands instead of listening in class.

The TOP selling Silly Bandz theme is:

Princess Shapes Silly Bandz:
The 24-Pack Princess Shapes includes: Tiara, Diamond Ring, Glass Slipper, Princess, Majestic Castle, Magic Wand. This pack has shapes in six assorted colors to be collected, worn, or traded with friends. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original shape when not in use. Buy the Princess Shapes Silly Bandz for $4.95 now.

Rock Band Silly Bandz
The 24-Count Rock Bandz Shape Pack of colorful silicone bands includes Guitars, Rock Hands, Mic Stands, Drums, Jumping Rockers, and Rock. This pack has shapes in six assorted colors to be collected, worn, or traded with friends. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original shape when not in use. Buy the Rock Band Silly Bandz for $4.95 now.

Spring Time Silly Bandz (it has been Retired/Discontinued):
The 24-Pack Spring Time Shapes includes: Butterflies, Bees, Tulips, Umbrellas, Kites, and Chicks. This pack has shapes in six assorted colors to be collected, worn, or traded with friends. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original shape when not in use. Buy the Spring Time Silly Bandz for $5.95 now.

Fantasy Shapes Silly Bandz:
The 24-Pack Fantasy Shapes includes: Mermaids, Unicorns, Fairies, Dragons, Phoenix, and Genies. This pack has shapes in six assorted colors to be collected, worn, or traded with friends. They can be treated as traditional rubber bands and worn as bracelets but spring back into their original shape when not in use. Buy the Fantasy Shapes Silly Bandz for $4.95 now.