Buzz on new Apple product sends shares to all-time high

Article by Andrew Vanacore (AP)

Apple Inc. (AAPL-Q $209.04 ) shares hit an all-time high Thursday after a published report suggested the intensely scrutinized yet secretive company may be getting ready for a major product announcement.

Citing unnamed people familiar with the preparations, the Financial Times reported on its website Wednesday that Apple has rented space for several days in late January at an arts centre in San Francisco.

The company is famed for its highly staged launches. CEO Steve Jobs has used past events to introduce groundbreaking – and lucrative – gadgets such as the iPod and the iPhone.

Although Apple has not acknowledged working on a tablet computer – the company is known for keeping upcoming product plans closely guarded – analysts expect the company’s next blockbuster to be something of a cross between a laptop and an iPod Touch, which is essentially an iPhone without the calling features.

Apple did not immediately respond to a request Thursday for comment on the FT report.

In a note to investors this month, Oppenheimer’s Yair Reiner said Apple could have a tablet out by late March or April based on checks with contacts in the U.S.

Brian Marshall, an analyst with Broadpoint AmTech, expects the device to launch late in the first quarter, but he said the rise in Apple shares Thursday had more to do with investor behaviour at the end of the year.

After cashing in from the rise in Apple shares over the past few months, “people are coming back to the well,” betting the stock will head even higher in 2010, Marshall said.

Apple shares hit an all-time high of $209.35 (U.S.) at one point on Thursday, topping the previous record of $208.71, set Oct. 21. The stock was up $6.94, or 3.4 per cent, to $209.04 in afternoon trading.

Apple shares have recovered from a 52-week low of $78.20 in January, helped by consistently growing profits.

Even during the worst of the recession, people continued to buy iPods, iPhones and Mac computers. In its most recent quarter, the Cupertino, Calif., company reported a 47 per cent jump in net income to $1.7-billion, on revenue of $36.5-billion.

With a market capitalization of more than $182-billion, Apple is now bigger than rival computer makers Dell Inc. and Hewlett-Packard Co. combined. Dell has a market cap of about $28-billion, while HP is at $124-billion.