According to a piece posted over at Digital Spy, Edward Norton once said “I haven’t personally really engaged in a lot of this new kind of social networking stuff like Twitter or Facebook or MySpace. I mean, the notion of people following what I am doing every day is like torture for me.”
But all of a sudden, all that’s changed! Over on Twitter, Norton can now be found right here, as Edwardnorton. Why the change of heart? It’s simple. He’s got a cause!
Norton has teamed up the Kenyan Maasai Warriors and a number of other activists to raise money for Wilderness Conservation in Africa. The efforts will culminate in Norton and a team running the New York Marathon for sponsortship.
It’s a great cause and he’s been raising a ton of money with giveaways and contests as he gets sponsors for runners and his own team. Prizes so far have ranged from movie posters to running shoes to Blackberries pre-loaded with personalized videos from Norton himself. It’s a great way not only to interact with one of our day’s most celebrated actors, but also to give to a good cause.