They continued: “It was too late for Martin because he had already signed up for another series of Sherlock. It was agonising but he had no other choice.

“All the actors had to read four pages of script to camera which is being shown to Peter Jackson.”

They added: “He is looking for a hidden gem now Martin has ruled himself out of the job.”

The film’s dismal performance is pretty disheartening for anyone who’s a fan of the new, as opposed to the stale, trite, and cliche, because whatever Scott Pilgrim is, it is definitely not stale, trite, or cliche. It doesn’t redo old ideas, revisit threadbare conceits, or remake twice-told stories in a tired way. In fact, it’s good. Or, if you’re searching for movie-critic adjectives, you could call it “different,” “fresh,” and “innovative,” if not “cool,” “fun,” “heart-warming,” “intelligent,” and/or “awesome.” (Have fun with those, blurb-makers!) Listen, if A.O. “Nashville’s-the-Greatest-Movie-Ever” Scott can recommend a film aimed at video-game-junkie twentysomethings, whose themes and characters are as important to him as a Surgeon General’s Warnings is to Don Draper, there’s probably something there. And if you haven’t noticed, it’s been an atrocious year for movies. That’s not just our opinion: it’s so bad even studio executives are ringing up agents with frantic “Oh my God, what have we done” conference calls to ask, “Oh my God, what have we done?”

So, if the movies have been so bad—if, as we complain, there’s nothing good playing—why is a good movie having such a hard time finding an audience? Scapegoats include Michael Cera’s ability to “open” a movie (though pretty much every actor gets that stigma these days); the inability of audiences to understand what the movie is (so we see only movies that can be easily summarized in canned tag lines? Like what, for example? Inception?); and, of course, comics and fan boys. (Right, because those people definitely don’t pay to go see movies.) Maybe Scott Pilgrim’s target audience—the Facebook generation—is downloading it instead of paying for a movie ticket. It’s hard to say if that’s true, but if it is: please, even if you’ve already illegally downloaded Scott Pilgrim, posted it on your Wall, and exported it to your iPhone 4, I assure you it’s much better on the big screen—almost as if that was the way director Edgar Wright intended it to be seen. And guess what, it wasn’t hastily converted to 3D either, so you don’t have to pay an extra $5 to wear funny glasses, watch an underlit screen, and get a migraine. So, put down the iPad (especially if you’re driving), turn left at the multiplex, and go buy a ticket. Tonight. Come on, it’s a Tuesday in mid-August, where else do you have to be? Plus, if you live in the lower 48, I can guarantee it’s a lot cooler in that theater.

What’s with the pushiness, you ask? Why is this so important? Well, one could argue, if you’ve ever complained at all about the woeful state of cinematic storytelling—how you get more engaging narratives in email forwards than you do at the movies these days—a healthy aversion to hypocrisy pretty much compels you to get your butt in that seat. See, as much as we like to complain about cynical studios and throwaway films, the fact is they make money—or just enough money to justify the bad habits. And if you must know, that’s what studios are trying to do (make money). Further, they don’t make junk out of some callous desire to inflict bland pain on our eyeballs. If anything, they inflict bland pain on our eyeballs out of fear: fear that they’ll take a tentative, baby-step stab at something different, something that presents semi-realistic issues, imperfect characters, and complex resolutions in a novel way—and no one will come. And they’ll lose money. And all the nay-sayers will take the box-office numbers as the final word on a movie’s worth. Worse, the studios won’t make those movies because when you’ve bet $100 million on “something new” and come up short, it doesn’t matter if in your heart of hearts you can tell yourself you made a good movie: you’re not going to bet your next $100 million the same way. If you still have a $100 million to bet. Or a job.

But I saw Toy Story 3 and Inception, you say. I’m doing my part as homo economicus, driving the market to provide the product I want. Good for you, but at this point, Chris Nolan and Pixar are going to be O.K. They are what you might call a “known quantity,” and Hollywood loves those, because they make for safer bets. But Scott Pilgrim was a risk, a gamble, a leap of faith. The sad-but-true fact is that studios and their corporate parents just don’t know how to do that, and when they do, you need to smack them upside the head with box-office success for them to understand the lesson. There was a different time, a desperate time: when the world was in crisis, the old studio system had collapsed, television was offering great storytelling, and gas was $3 a gallon. The studios had nothing to lose then, so they threw everything against the wall, took risks on new talent and crazy ideas, and we got films like Bonnie and Clyde, Chinatown, Apocalypse Now, Alien, Rocky, Butch Cassidy and the Sundance Kid, A Clockwork Orange, Star Wars, Jaws, Taxi Driver, Grease, Annie Hall, Raiders of the Lost Ark, and, oh yeah, The Godfather.

So, it can happen. But only if we, the not-so-faithful moviegoers, make it happen. Because studios, executives, actors, producers, writers, directors, agents, would love nothing more than to make the movies we actually want to see—that is, if we go see them. However, we have to demand better films with our wallets and our eyeballs. If we, as the audience, complain that studios don’t love us enough to give us something really worth our time, then we need to have the self-respect necessary to slay the sell-out stooges who tell us we can’t ask for anything better than Vampires Suck. (If you’d seen Scott Pilgrim, you’d get that reference.)

“I am going to do a very hard push, get him on the phone and get his email address — I’m assuming Sylvester Stallone’s email is slydog@gmail.com so I will just keep sending emails to that until I get a call from him,” he said.

Cera recently admitted he’s amazed by the shyness of many of the females he meets and dreams of meeting someone more assertive.

“I like a woman to take control but they’re hard to find,” he said. “For example, when I go out to a restaurant I know every girl in there wants to come say hi and be sexually aggressive, but they’re all so gripped by shyness that they don’t even make a move. In some cases the shyness is so severe they won’t even look at me.”

Despite his dislike of shy girls, the 22-year-old star has also admitted that talking to girls is not easy to him either and he occasionally resorts to cheesy chat up lines.

His movie “Paprika” was screened at the 2006 Venice Film Festival and won the audience award at the annual Brussels anime festival in 2007. His third work, “Tokyo Godfathers” (2003), was nominated for a US Academy Award.

Kon was born in Hokkaido and debuted as a manga comic artist in 1985 while he was a student at Musashino Art University in Tokyo.

He made his debut as an anime director in 1997 with “Perfect Blue”, and won acclaim for his refined and realistic expressions.

His second anime, “Millennium Actress”, was released in 2001 and distributed worldwide, winning awards at film festivals.

A story about a documentary filmmaker investigating the life of a reclusive, legendary actress, it is interwoven with her movies, in sequences in which reality and cinema become blurred.

Stallone: I didn’t do this all by myself. It was a movie about teamwork, and the team helped make it a success. I always say that if you are a star — even a faded star — the light never goes out. You just need to rekindle it.

THR: Have you written a script for a sequel to ‘The Expendables’?

Stallone: It’s plotted out in my mind’s eye. I believe this group has to continue to evolve; it just can’t become the same people. So how do you get new people introduced into the group, and how do you have some of the other people leaving? Those are the challenges.

THR: So the challenges remain, eh?

Stallone: My proudest moment ever was not “Rocky,” it was the last Rocky picture, “Rocky Balboa.” To be able to meet the challenge of completing that series after all these years, that was great. But this one here tops that — not in an emotional way but for excitement. This should have never happened. (Producer) Avi Lerner really took a big gamble on me with this when nobody else would. I know because I heard about it every day! He kept worrying about the reviews.

THR: ‘The Expendables’ was never going to be a critical darling.

Stallone: Most action films tend to rub people the wrong way. This is not to disparage critics, but the more physical and brutal an action film is, the least well it is received. It’s actually a barometer I use. That, and how many times I hurt myself.

THR: Things turned out well enough though.

“We just got a new draft from David O. Russell, who is adapting it and is going to direct it,” she said. “I’m such a big fan of his. ‘Flirting With Disaster’ is one of my favorite movies, and ‘Three Kings’ and pretty much everything he does is incredible.”

While Portman didn’t have anything to say about possible casting beyond herself — still too early — she did admit that things are moving right along. “We’ll probably be shooting next year, hopefully,” she said.

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