COMIC-CON: The Movie is making waves in the geek community, but a lot are wondering how the heck they’re going to get to see it given its limited release. Fortunately, Mashable has some info that’ll help you help the movie.
Morgan Spurlock’s latest film may not have the mass appeal of a flick like Hunger Games — but he still wants fans to have the chance to experience it on the big screen.
The film, Comic-Con Episode IV: A Fan’s Hope chronicles the cultural phenomenon that is San Diego Comic-Con. It profiles five attendees at the 2010 show.
Comic-Con Episode IV: A Fan’s Hope hits video-on-demand on April 6, 2012. Starting on April 5, the film will make its way to select theaters across the country.
Still, Spurlock knows that won’t be enough to sate the appetite of Comic-Con fans. That’s why the director has teamed up with the startup Tugg to have fans rally to bring the film to their town.
Tugg is like a Kickstarter for movie theaters. Fans agree to buy tickets in advance; in return, they get an extra-special movie experience. Users can buy ticket bundles that include autographed memorabilia, DVDs or Blu-ray and more.
For Spurlock’s Comic-Con documentary, Tugg is giving fans a chance to bring the film to any city they want. Big or small, get enough people to commit and Comic-Con the movie can come to your theater!
For fans in 7 cities across the country, Spurlock will actually show up to host a Q&A with viewers and fans. Those Q&A cities include:
Las Vegas, NV
(The Atlanta screening is at my favorite hometown theater, AMC Phipps Plaza 14. ATL fans, show your support!)
In addition to regular tickets, fans can get special ticket combos that include the DVD or Deluxe DVD, a Morgan Spurlock lithograph and even action figures of Stan Lee and Harry Knowles — who are featured in the film. The Tugg campaign is presented by Morgan, Wrekin Hill and NECA.
Making the Movie Experience More Social
As I have long argued, movies are an inherently social experience. The reality is, however, that the changing nature of content creation and distribution realities means that not every film can be screened in a theater.
Spurlock realizes that, and he told Mashable that as a documentary filmmaker, he accepts that some of his films will be viewed more frequently on a smaller screen than at the cineplex. That doesn’t mean that these stories can’t be told on the big screen.
This is why we think the partnership with Tugg makes so much sense. Tugg is a service that was created because of a love for cinema — as well as the understanding that movie fans can make a difference in helping their local theater chains. Comic-Con Episode IV: A Fan’s Hope is just the latest film to use Tugg as a platform for getting movie goers into theater seats. The intended audience for this film — movie lovers, comic book geeks and fans of Spurlock — are a perfect fit for the site and its mission.
If you happen to live in cities such as Austin, Los Angeles or New York, it’s easy to find theaters that play older cult or classic films; Tugg’s mission is to bring that experience elsewhere.