For those unfamiliar with Club Penguin, it’s an online playground where children can chat (in a well-monitored room), play games, customize penguins and pets and explore a frozen fantasy land. Owned by Disney, it’s probably the only MMORPG out there for kids (you know, since the incredible Castle Infinity truly died) and it has recently launched a line of merchandise, which we feature over at CmdStore’s Club Penguin section.
We’ve got everything from penguin plush toys to action figures to trading cards, ready to be snapped up by adoring fans of the game. But what’s even better is that whether you’re subscribing to the club itself or just grabbing one of these adorable items, you can feel very good about the purchase because you know the money is going to a great place.
Newswire.ca reports…
VANCOUVER, Nov. 3 /CNW/ – Kids Help Phone announced today a $150,000 donation from the popular children’s virtual world Club Penguin. The gift from the Kelowna-based online playground which is owned by The Walt Disney Company, supports Kids Help Phone’s Futures Campaign, a $7.5 million national campaign that will revolutionize and expand the way Kids Help Phone helps kids by phone and online.
“This gift will have a significant impact on Kids Help Phone’s ability to enhance our counselling services and provide professional, compassionate help and hope to kids in Canada,” said Sharon Wood, President & CEO, Kids Help Phone. “Club Penguin’s contribution to the Futures Campaign will help ensure we can be there for kids as they continue to embrace web-based communication.”
Funds raised through the Futures Campaign will help Kids Help Phone transform its current website into a more robust, interactive and kid-friendly site. The Club Penguin donation will support the development of interactive, multimedia therapeutic tools (such as resiliency building and self care tools, quizzes, polls and video) to support kids as they seek help and information about a wide variety of topics.
Club Penguin is one of the largest and fastest-growing virtual worlds for children. Widely known as a trusted provider of fun for kids and peace of mind for parents, Club Penguin is also committed to giving back. A portion of the proceeds from each membership purchased on Club Penguin goes to support organizations such as Kids Help Phone that are working to improve the lives of children and families around the globe.
For more information about Kids Help Phone and The Futures Campaign, please visit www.kidshelpphone.ca.
